Skagen Design Marketing Analysis

S.W.O.T. Analysis Strengths: 1. Skagen instauration frequently release new-made and modify intentions retentiveness current customers interested in their products and attracting new customers with new designs. 2. Skagens fast pace of growth, the club has been listed as matchless of the immediate growing companies in the U.S.A. by publications much(prenominal)(prenominal) as Inc. Magazine. 3. Skagen look watches have a relatively high product knowledge with their watches launched in popular magazines much(prenominal) as vogue, sponsorships of popular T.V. shows much(prenominal) as companion McBeal and use of outdoor advertising such as billboards. Weaknesses: 1. The go downed range of products Skagen Design produce limit the revenue and amplification the company can make. 2. With watches only visible(prenominal) in mainly atomic number 63 and North America Skagen design doesnt have the ball-shaped reach of most of its competitors. 3. Skagen Design is only a footling company in simile to its competitors with the company only employing c employees. Opportunities: 1. Entering into emerging markets such as China and India where there is a growing longing for consumer goods. 2. Expanding the product range by designing products such as fashion accessories and home furnishings could growth business and the companys profile. 3.

Making an on landmark store usable would increase the availability of products potentially increasing sales. 4. Producing a cheaper line of watches could attract more customers such as teenagers. Threats: 1. Many expectant competito! rs to compete with such as Calvin Klein, Gucci and Swatch, who have much big resources than Skagen Design, 2. The current global scotch climate of recession in many countries cut slay sales as the great unwashed make less non-essential purchases. 3. The companys sponsorship of a cycle team who was implicated in the scandal of one of their cyclists doping could depart a negative encounter of the company to some people. Q.1. What covering criteria should Skagen Designs...If you want to get a full essay, order it on our website: BestEssayCheap.com

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