Admiral Yi Sun Shin of Korea

Admiral Yi Sun Shin of Joseon Korea is revered today in both North Korea and South Korea. Indeed, attitudes toward the great naval commander verge on worshipful in South Korea, and Yi appears in several television dramas, including the eponymous Immortal Admiral Yi Sun-shin from 2004-05.   The admiral almost single-handedly saved Korea during the Imjin War (1592-1598), but his career path in the corrupt Joseon military was anything but smooth. Early Life Yi Sun Shin was born in Seoul on April 28, 1545. His family was noble, but his grandfather had been purged from the government in the Third Literati Purge of 1519, so the Deoksu Yi clan steered clear of government service. As a child, Yi reportedly played commander in neighborhood war games and made his own functional bows and arrows. He also studied Chinese characters and classics, as was expected of a yangban boy. In his twenties, Yi began to study at a military academy. There he learned archery, horseback riding, and other martial skills. He took the Kwago National Military Exam to become a junior officer at the age of 28, but fell from his horse during the cavalry test and broke his leg. Legend holds that he hobbled to a willow tree, cut some branches, and splinted his own leg so that he could continue the test. In any case, he failed the exam due to this injury. Four years later, in 1576, Yi took the military exam once more and passed.  He became the oldest junior officer in the Joseon military at the age of 32. The new officer was posted to the northern border, where Joseon troops regularly battled Jurchen (Manchu) invaders. Army Career Soon, young officer Yi became known throughout the army for his leadership and his strategic mastery.   He captured the Jurchen chief Mu Pai Nai in battle in 1583, dealing the invaders a crushing blow.  In the corrupt Joseon army, however, Yis early successes led his superior officers to fear for their own positions, so they decided to sabotage his career. Conspirators led by General Yi Il falsely accused Yi Sun Shin of desertion during a battle; he was arrested, stripped of his rank, and tortured. When Yi got out of prison, he immediately re-enlisted in the army as an ordinary foot-soldier.  Once again his strategic brilliance and military expertise soon got him promoted to commander of a military training center in Seoul, and later to military magistrate of a rural county. Yi Sun Shin continued to ruffle feathers, however, refusing to promote the friends and relatives of his superiors if they did not merit a higher position. This uncompromising integrity was very unusual in the Joseon army and made him few friends.   However, his value as an officer and strategist kept him from being purged. Navy Man At the age of 45, Yi Sun Shin was promoted to the rank of Commanding Admiral of the Southwestern Sea, in the Jeolla region, despite the fact that he had no naval training or experience.   It was 1590, and Admiral Yi was acutely aware of the growing threat posed to Korea by Japan. Japans taiko, Toyotomi Hideyoshi, was determined to conquer Korea as a stepping stone to Ming China. From there, he even dreamed of expanding the Japanese Empire into India. Admiral Yis new naval command lay in a key position along Japans sea route to Seoul, the Joseon capital. Yi immediately began to build up the Korean navy in the southwest, and ordered the construction of the worlds first iron-clad, the turtle ship.  He stockpiled food and military supplies and instituted a strict new training regimen. Yis command was the only section of the Joseon military actively preparing for war with Japan. Japan Invades In 1592, Hideyoshi ordered his samurai army to attack Korea, beginning with Busan, on the southeast coast. Admiral Yis fleet sailed out to oppose their landing, and despite his complete lack of naval combat experience, he quickly defeated the Japanese at the Battle of Okpo, where he was outnumbered 54 ships to 70; the Battle of Sacheon, which was the debut of the turtle boat and resulted in every Japanese ship in the fight sinking; and several others. Hideyoshi, impatient at this delay, deployed all 1,700 of his available ships to Korea, meaning to crush Yis fleet and take control of the seas. Admiral Yi, however, responded in August 1592 with the Battle of Hansan-do, in which his 56 ships defeated a Japanese detachment of 73, sinking 47 of Hideyoshis ships without losing a single Korean one.  In disgust, Hideyoshi recalled his entire fleet. In 1593, the Joseon king promoted Admiral Yi to the commander of three provinces navies: Jeolla, Gyeongsang, and Chungcheong.  His title was Naval Commander of the Three Provinces. Meanwhile, however, the Japanese plotted to get Yi out of the way so that the Japanese armys supply lines would be secure. They sent a double agent called Yoshira to the Joseon Court, where he told Korean General Kim Gyeong-seo that he wanted to spy on the Japanese. The general accepted his offer, and Yoshira began feeding the Koreans minor intelligence. Finally, he told the general that a Japanese fleet was approaching, and Admiral Yi needed to sail to a certain area to intercept and ambush them. Admiral Yi knew that the supposed ambush was actually a trap for the Korean fleet, laid by the Japanese double agent.  The area for the ambush had rough waters that hid many rocks and shoals. Admiral Yi refused to take the bait.   In 1597, because of his refusal to sail into the trap, Yi was arrested and tortured almost to death.   The king ordered him executed, but some of the admirals supporters managed to get the sentence commuted. General Won Gyun was appointed to head the navy in his place; Yi once more was broken down to the rank of foot-soldier. Meanwhile, Hideyoshi launched his second invasion of Korea early in 1597.  He sent 1,000 ships carrying 140,000 men. This time, however, Ming China sent the Koreans thousands of reinforcements, and they managed to hold off the land-based troops. However, Admiral Yis replacement, Won Gyun, made a series of tactical blunders at sea that left the Japanese fleet in a much stronger position. On August 28, 1597, his Joseon fleet of 150 warships blundered into a Japanese fleet of between 500 and 1,000 ships. Only 13 of the Korean ships survived; Won Gyun was killed. The fleet that Admiral Yi had so carefully built was demolished. When King Seonjo heard about the disastrous Battle of Chilchonryang, he immediately reinstated Admiral Yi -- but the great admirals fleet had been destroyed. Nonetheless, Yi was defiant of orders to take his sailors ashore.  I still have twelve warships under my command, and I am alive. The enemy shall never be safe in the Western Sea! In October of 1597, he lured a Japanese fleet of 333 into the Myeongnyang Strait, which was narrow and dredged by a powerful current. Yi laid chains across the mouth of the strait, trapping the Japanese ships inside. As the ships sailed through the strait in a heavy fog, many hit rocks and sank. Those that survived were enveloped by Admiral Yis carefully deposed force of 13, which sank 33 of them without using a single Korean ship.   The Japanese commander Kurushima Michifusa was killed in action. Admiral Yis victory at the Battle of Myeongnyang was one of the greatest naval triumphs not just in Korean history, but in all of history. It thoroughly demoralized the Japanese fleet and cut the supply lines to the Japanese army in Korea. The Final Battle In December of 1598, the Japanese decided to break through the Joseon sea blockade and bring the troops home to Japan. On the morning of December 16, a Japanese fleet of 500 met Yis combined Joseon and Ming fleet of 150 at Noryang Strait. Once again, the Koreans prevailed, sinking about 200 of the Japanese ships and capturing an additional 100. However, as the surviving Japanese retreated, a lucky arquebus shot by one of the Japanese troops hit Admiral Yi in the left side. Yi feared that his death could demoralize the Korean and Chinese troops, so he told his son and nephew We are about to win the war.  Do not announce my death! The younger men carried his body below decks to conceal the tragedy and re-entered the fight. This drubbing at the Battle of Noryang was the last straw for the Japanese. They sued for peace and withdrew all troops from Korea. The Joseon kingdom, however, had lost its greatest admiral. In the final tally, Admiral Yi was undefeated in at least 23 naval battles, despite being seriously outnumbered in most of them. Although he had never fought at sea before Hideyoshis invasion, his strategic brilliance saved Korea from being conquered by Japan. Admiral Yi Sun Shin died defending a nation that had betrayed him more than once, and for that, he is still honored today throughout the Korean Peninsula and is even respected in Japan.

Innovation Theory Of Creative Destruction - 1413 Words

The concept of innovation varies greatly on the point of view of the philosopher. Based on this idea of innovation, the understanding of what it means to create a new idea also transforms. However, in terms of dealing with people the perspectives may vary, but generally the struggles of innovation stem from similar ideologies. These thoughts ring true for Schumpeter and Kracauer in their very different concepts of innovation. Schumpeter, overarching concept of innovation centers around his theory of creative destruction, whereas Kracauer focuses on the power of boredom. For Schumpeter, innovation means completely restructuring desire of the individual. This does not mean reshaping, but rather revolutionizing what the consumer wants and†¦show more content†¦Innovation never ceases, it is a never ending process of change. To create a new idea involves developing something that completely transforms the status quo. Schumpeter coined the term, industrial mutation, or something, â€Å"that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one. This process of Creative Destruction is the essential fact about capitalism. It is what capitalism consists in and what every capitalist concern has got to live in.† (Schumpeter, The Process of Creative Destruction, 83). In a capitalist society, as referenced in creative destruction, the creation of a new idea often means the destruction of and/or the replacement of a pre-existing belief, product, or understanding. Sometimes this is completely beneficial to all of society, but more often than not, there is some detriment, or the detriment of some. This group is usually those already marginalized most by the current system. In terms of Schumpeterian innovation, there are multiple obstacles or sources of resistance that have to be overcome. First off, there is whatever is being destroyed in the creative destruction. Take Uber for example. In an instant this startup company revolutionized the way that people look at transportation. People had never considered the ease and brilliance of an app that allowed you to summon a taxi in minutes. However, with this came a huge decline of the taxi industry: theyShow MoreRelatedSocial Media And Its Impact On Business Management1268 Words   |  6 PagesFor decades now Silicon Valley has been the capital for major US technology firms and has become a thriving ecosystem for innovation. Household names in tech ranging from Apple to WhatsApp continue to drive innovations that improve or replace today’s major industries and business practices. 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In the second sectionRead MoreEntrepreneurship1111 Words   |  5 PagesEntrepreneurship Entrepreneurship is the act of being an entrepreneur or one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods. This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. The most obvious form of entrepreneurship is that of starting new businesses (referred as Startup Company); however, in recent years, the term has been extended to include socialRead MoreJoseph Schumpeter And Karl Marx : The Philosophy Of Capitalism838 Words   |  4 Pagesviews of capitalism came to the same conclusion about its end. Marx describes how capitalism is in a constant state of flux, where the instruments and mechanisms of production revolutionise over time. 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The Concept of Marketing and Marketing Process

Questions: Discuss the concept of marketing. 1. Process2. Segmentation, Targeting and Positioning3. Extended Marketing Mix4. Marketing mix in Different Context Answers: 1.0 Process It ordinarily includes recognizing the reasonable and potential showcasing open doors in the earth, creating procedures to powerfully use the opportunities, developing suitable advertising methods, and administering the execution of these promoting endeavors. Marketing methodology includes ways that esteem can be made for the clients to fulfill their needs. Advertising procedure is a constant arrangement of activities and responses between the clients and the associations that are making the endeavor make esteem for and fulfill needs of clients. In showcasing process the circumstance is investigated to distinguish opportunities, the method is figured for a worthy suggestion, strategic choices are taken, the arrangement is actualized, and results are observed (Chacour Ulaga, 2015). 1.2 Steps in Marketing Process Under the promoting idea, the firm must figure out how to find unfulfilled client needs and convey to market items that fulfill those needs. The methodology of doing as such can be displayed in a succession of steps. Taking after are the strides included in the Marketing Process:- 1. Circumstance Analysis Investigation of circumstance in which the association discovers itself serves as the premise for distinguishing chances to fulfill unfulfilled client needs. Situational and natural investigation is done to recognize the advertising open doors, to comprehend firms own abilities, and to comprehend the earth in which the firm is working. 2. Advertising Strategy In the wake of recognizing the promoting open doors, a key arrangement is created to seek after the recognized open doors. 3. Advertising Mix Decisions At this stride nitty gritty strategic choices are made for the controllable parameters of the promoting blend. It incorporates - item advancement choices, item estimating choices, item appropriation choices, and item special choices. 4. Execution and Control At last, the promoting arrangement is actualized, and the aftereffects of advertising endeavors are checked to confirm the showcasing blend as per the business sector changes. 1.3 Market-Oriented Approach The methodology implies a business responds to what clients need. The choices taken are based on data about clients' requirements and needs, as opposed to what the business believes is ideal for the client. Best organizations take a business orientated methodology. Advantages Reacting to Demand A business situated way to deal with your little business responds to what your clients need. It takes out the speculating and gauging connected with endeavoring to anticipate item patterns and purchase requests for products. At the point when your clients let you know what they need to purchase, you know you're continually giving an item a prepared supply of purchasers who will make buys. It permits you to streamline your item advancement group and bring down your creation expenses to dispose of items for which shopper request or business need doesn't exist. Building Customer Value Building client esteem through a business sector arranged the way to deal with your little business permits you to expand reliability to your image and create rehash clients. Brand dedication alone is a particular preference in the business on the grounds that it adds to a client base impervious to endeavors from contenders to pull in business through more lucrative offers, including briefly lower costs and initial motivations. At the point when clients feel that you as an entrepreneur are pricing client requests for excellent and esteem most importantly else, they will remunerate your little business with rehash deals and bigger sales (Wu et al., 2015). Broad and Expensive Research To adequately execute a business sector introduction for your little business, you must put resources into broad advertising exploration. It is important to gauge customer needs in the business and create items to match those needs. Leading this examination requires significant investment and may oblige you to contract a private advertising firm to manage the undertaking. The expenses of contracting a private showcasing firm can be extravagant, contingent upon the profundity of exploration needed to focus the needs of clients in your neighborhood commercial center. Expanding Value Increases Cost Expanding quality for your client base additionally expands the creation expenses of your merchandise and administrations. Case in point, deciding to offer item guarantees as a reaction to customer interest obliges you to either have a current support staff close by to make repairs or contract an outside organization to handle all guarantee qualified up-keep. It can raise your expenses to a level where its no more beneficial for you as a little entrepreneur to proceed with a business sector arranged methodology. Your little business could go under even as its ended up being an accomplishment in the business (Thanopoulos, 2015, 2.0 Segmentation, Targeting and Positioning 2.1 Micro and Macro Environment affecting Marketing 2.1.1 Micro Environment Factors The suppliers: Suppliers can control the accomplishment of the business when they hold the force. The supplier holds the force when they are the main or the biggest supplier of their products; the purchaser is not imperative to the supplier's business; the supplier's item is a centerpiece of the purchaser's done item and/or business (Armstrong et al., 2014). The affiliates: If the item the association produces is taken to market by 3rd gathering affiliates or business sector delegates, for example, retailers, wholesalers, and so forth then the showcasing achievement is affected by those 3rd gathering affiliates. Case in point, if a retail dealer is a trustworthy name then this notoriety can be utilized in the promoting of the item (Chon, 2015, The clients: Who the clients are (B2B or B2C, nearby or global, and so on.) and their explanations behind purchasing the item will assume a huge part by the way you approach the advertising of your items and administrations to them. The opposition: Those who offer same or comparative items and administrations as your association are your business sector rivalry, and the way they offer needs to be considered (Vorhies Rao, 2015). The overall population: Your association has an obligation to fulfill people in general. Any activities of your organization must be considered from the point of the overall population and how they are influenced. The general population has the ability to help you achieve your objectives; pretty much as they can likewise keep you from attaining to them (Vorhies Rao, 2015). 2.1.2 Macro Environment Factors Demographic forces: Different business fragments are ordinarily affected by basic demographic strengths, including nation/area; age; ethnicity; instruction level; family unit way of life; social attributes and developments (Chon, 2015, Monetary components: The financial environment can affect both the association's creation and the buyer's choice making methodology. Characteristic/physical forces: The Earth's reestablishment of its common assets, for example, timberlands, rural items, marine items, and so on must be considered. There are additionally the characteristic non-renewable assets, for example, oil, coal, minerals, and so forth that may likewise affect the association's generation. Innovative variables: The abilities and learning connected to the generation, and the innovation and materials required for the creation of items and administrations can likewise affect the smooth running of the business and must be considered. Political and lawful forces: Sound promoting choices ought to dependably consider political and legitimate improvements are identifying with the association and its businesses. Social and social forces: The effect the items and administrations your associations conveys to market have on s ociety must be considered. Any components of the creation process or any items/benefits that are destructive to society ought to be wiped out to demonstrate your association is assuming social liability. A late case of this is the earth and what number of segments are being compelled to audit their items and administrations keeping in mind the end goal to wind up all the more naturally well disposed. Smaller scale and full-scale situations have a critical effect on the accomplishment of advertising battles, and accordingly the elements of these situations ought to be considered inside and out amid the choice making the methodology of a vital advertiser. Considering these variables will enhance the accomplishment of your associations promoting crusade and the notoriety of the brand in the long haul (Chon, 2015, Segmentation The psychographic division includes gathering individuals as far as their disposition, qualities, and ways of life. Besides, amid the procedure of picking business sector division, the similarity and practicality need to taken record in into as well. Advertisers must choose how well an organization's item fits the business division or not. To settle on the choice, an advertiser must consider a few criteria. To start with, it is the item makes the worth for target clients or not. Second, it is important to figure out if adjustment is obliged or not (Achrol Kotler, 2014). H M thoroughly distinguish the actuality of the uniqueness of assorted expending Groups in the M society. HM has attempt to make a "shabby style" dress brand situating that originate from the social polarization and purchasers evolving propensity. HM easily utilize the changing unrestrained design highlight and quality equality with the focus on the overall population. In the meantime, HM seek after to accomplish the viability that offer of "design" as a McDonald's ground sirloin sandwich deals show however welcoming the popular originators to join the union of HM, support model, restricted release, and different techniques. It successfully upgrades its high-class brand picture and makes another blue future for HM in the design business. In addition, alternate viewpoints show game changers also, for example, OEM, concentrating on logistics, abbreviate item cycle promoting to attain to a speedy deal value, touchy business reflection because of far-reaching database framework etc. (Ch on, 2015, Targeting With the target business sector of the 15-35 years of age popular gathering however without the obtaining force of top brand, HM adjust the concentrated worldwide promoting technique to give items and administration to fulfill both the physical and mental needs of target gathering. Then, because of the substantial compass just about 20years of the target market, HM additionally apply the separated worldwide showcasing among their target specialty in view of individual normal for their age. In a word, the focusing on business sector methods of HM has a tendency to have a blend focusing on methodologies (Rosenbloom et al, 2014). With customer tastes change speedier and quicker, HM continentally upgrade the configuration keeping in mind the end goal to take care of client demand. HM take the techniques that not make the pattern, but rather dispatch of the attire style precisely and rapidly in the wake of distinguishing the rising patterns to the best thoughts the quickest land for its own particular purposes. Outline Department and Procurement Department of H M normally has started Planning the stylish pattern and items a year prior. The expert architects of HM will go to in every world's real Fashion Week in spring and summer. Just after three weeks, the center gathering which has a craving of style and quality can buy the hot style dress in HM (Chon, 2015. Positioning It alludes to the demonstration of finding a brand in client's brains over and against rivals as far as qualities and advantages that the brand does and does not offer (Keegan W. J and Green M, C, 1997). Situating is the procedure of creating methods for the psyche of target clients. Advertisers use various general situating methodologies, which incorporate situating by property or advantage, quality and value, utilization or client and contender. Out of sight of globalization, H M can embrace the business sector enhancement positioning procedure in different zones of business to successfully adjust one another. Rely on upon addition pieces of the pie from the expanding developing markets can expand hazard, as of late H M show an extension bearing that purposely however starting another business normal year to spread the business locale. With the conspicuous society contrast among in various nations, Global shopper society situating assumes a huge part of the accomplishment of HM ( Weinstein Pohlman, 2015). 3.0 Extended Marketing Mix 3.1 HM S Creation of Product Competitive Advantage HM is taking after all the most recent advancements in the garments fabricating. It is vital to expanding proficiency, cut expenses and keep costs low while raising quality. In the technological administration for HM is to lower support costs by 15% and reduction squander by 10% to the year 2015. The four non-specific procedures are expense initiative, separation, ease of slender business sector methodology and specialty technique. HM has fetched administration procedure. HM offers stylish apparel at shabby costs offering to expansive markets. This system is additionally extremely suitable for the current efficient circumstance. HM with this technique additionally set high passage obstructions for the contenders (Brennan, Canning McDowell, 2014). 3.2 HMs Distribution Strategy HM is both the shopper and retailer, and we settle on watchful decisions in regards to each vehicle interface in the inventory network from the processing plant to store. Effective streams and expense awareness at each stage is urgent to our prosperity. These components guarantee that the right merchandise wind up in the right amount for every store and at the best cost for clients. Most of the shipments from the suppliers' processing plants goes specifically to logistic focuses in our business sectors, which bolster stores in their geographic region autonomously of national fringes. Further, stores don't have gone down stocks, however are renewed as needed from the appropriation focus (Chitty et al., 2015). 3.4 Pricing Strategy (HM) intends to offer its items at sensible costs and utilize shrewdly planned space to show their things in an offer to win a spot in Indonesia's very focused business sector. The HM idea rotated around "style and quality at the best cost. Costs are reasonable so that individuals from diverse social strata can purchase (Brennan, Canning McDowell, 2014). 3.5 Promotional Strategy In order to advance the organization and its item, the organization will utilize feature ads, print ads and the idea of e-promoting. These advancement and correspondence procedure will have a tendency to meet the customers structure better places all over, particularly those target markets or the purchasers in the working spot (Chitty et al., 2015). Additionally, since the pattern in the commercial center today is the use of e-promoting, the organization will give a site that any customer can get. The utilization of the Internet is evolving cutting edge showcasing overnight while distinctive commercial enterprises have been attempting to utilize it as a major aspect of their advertising system. It doesn't just reconfigured the way distinctive firms work together and the way the purchasers purchase merchandise and administrations yet it likewise get to be instrumental in changing the quality anchor from producers to retailers to buyers, making another retail circulation channel(Brennan, Canning McDowell, 2014). 4.0 Marketing mix in Different Context 4.1 Difference Between Marketing of product and Marketing Services Marketing product manages the "7 P's" of showcasing, which are the item, valuing, spot, advancement, physical environment, process and individuals. Item showcasing, instead of item administration, manages more outbound advertising or client confronting errands (in the more established feeling of the expression). An item market is something that is alluded to when pitching another item to the overall population. Item showcase definition concentrates on a limited explanation: the item sort, client needs (practical needs), client sort, and geographic region (Chacour Ulaga, 2015). Service Marketing s a sub-field of showcasing, which can be part of the two primary ranges of products promoting (which incorporates the advertising of quick moving customer merchandise (FMCG) and durables) and administrations promoting. Administrations showcasing commonly alludes to both business to the buyer (B2C) and business to business (B2B) administrations, and incorporates promoting of administrations. Administrations are (normally) immaterial financial exercises offered by one gathering to another (Priluck,2015, 4.2 International Marketing and Domestic Marketing International Marketing Worldwide promoting intends to offer one's products or administrations around the world. Most organizations start showcasing their products or administrations inside their nation, and extend to the worldwide business sector to catch the more prominent piece of the pie and open up new streets for deals (Thanopoulos, 2015, Domestic Marketing Household advertising means offering inside one's own nation. Commonly, this is the first range where organizations try to market their merchandise or administrations. Since the business, client needs, tastes, topography, demographics, and dissemination routines are likely commonplace, it's regularly the least demanding spot for organizations to dispatch an item. The four P's of promoting - item, value, spot and advancement - are regularly simpler for organizations to focus on the local business (Thanopoulos, 2015). References Achrol, R. S., Kotler, P. (2014). The service-dominant logic for marketing. The service dominant logic of marketing: Dialog, debate, and directions, 320. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014). Principles of marketing. Pearson Australia. Brennan, R., Canning, L., McDowell, R. (2014). Business-to-business Marketing. Sage. Chacour, S., Ulaga, W. (2015). Customer Value Audit in International Business Markets: A Strategic Marketing Tool. In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference (pp. 505-506). Springer International Publishing. Chacour, S., Ulaga, W. (2015). Customer Value Audit in International Business Markets: A Strategic Marketing Tool. In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference (pp. 505-506). Springer International Publishing. Chitty, B., Luck, E., Barker, N., Valos, M., Shimp, T. A. (2015). Integrated marketing communications. Cengage Learning Australia Pty Ltd.. Chon, K. S. (2015, January). Traveler destination image modification process and its marketing implications. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 480-482). Springer International Publishing. Priluck, R. (2015, January). Relationship Marketing: Loyalty in the Face of Product Failure and Blame--Abstract. In Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference (pp. 87-87). Springer International Publishing. Rosenbloom, B., MKTG, L. G., Lecture Guide, D., Knowles, L. L. (2014). Marketing channels. MARKETING. Thanopoulos, J. (2015, January). The International Marketing Course in the AACSB Schools*. In Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference (pp. 470-470). Springer International Publishing. Vorhies, D. W., Rao, C. P. (2015). Development of a Multi-Attribute Scale for Assessing Marketing Effectiveness. In Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference (pp. 329-329). Springer International Publishing. Weinstein, A., Pohlman, R. A. (2015). Customer value: a new paradigm for marketing management. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (pp. 132-133). Springer International Publishing. Wu, J., Wen, N., Dou, W., Chen, J. (2015). Exploring the effectiveness of consumer creativity in online marketing communications. European Journal of Marketing, 49(1/2).

Fuel Consumption Problems and Solutions Essay Example

Fuel Consumption Problems and Solutions Paper With an average of 755 cars for every 1000 people, the United States of America ensures more gasoline than South America, Europe, Africa, and Asia combined (Source: Energy Information Agency) ! Modern world get well more than of its energy from fossil fuels, major part Of it is Oil. We use Oil everywhere, from lipstick and painkillers to gasoline and tires. Almost everything that we use on daily basis is made out Of OiL According to the EIA, over 60% Of world transportation is ran on oil based fuels. How much longer can we consume the resource until we run out of it? If someday we run out of oil, I think that the world should be prepared! Gasoline is a petroleum-delivered liquid that is used in internal combustion engines which are used in almost every type petrifactions. Over the years, the consumption of gasoline is increasing, while the sources are exhausting. Many geologists propose that most of the sources of oil on Earth have reached so-called peak oil which is the point where the amounts of oil produced start to decline. American Association to Petroleum Geologists provides a good example of the peak, In 1861, oil derrick called Monoclinic #1 produced SO barrels of oil daily. We will write a custom essay sample on Fuel Consumption Problems and Solutions specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Fuel Consumption Problems and Solutions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Fuel Consumption Problems and Solutions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In 2006, 145 years later, it produced 1 barrel a day. This example shows that everything has a limit, Peak oil is also what causes dramatic price changes n gasoline around the world. In 2000, one gallon of gasoline cost $1. 35 (EIA), right novo its $3. 79 and it keeps on going up. Peak oil in the United States also caused the increase of import of the oil from foreign countries. I believe that instead of consuming more and more every year, and increasing the import of gasoline, not only the LLC. S. , but the whole planet should limit themselves in consumption and find new ways to power their vehicles. The first solution that Id like to propose is stimulating people to purchase vehicles with hybrid engines. In past two years, the automobile companies have been working very hard to create hybrid powered vehicles that will save as much gasoline as possible. The concept Of hybrid engines is simple and effective. The hybrid engine consists Of two parts: small gasoline powered engine and electric battery that is charged by the wheel rotation. In 201 1, the average miles per gallon ratio was about forty five which is almost twice less than Nan-hybrid cars consume (http://www. Greenbrier_com), But only 2. 6% of Americans own at least one hybrid vehicle which does not do enough impact on the consumption problem. In my opinion, this is where the government needs to step in. We need radical changes in vehicle production. First thing that the government needs to do is Start stimulating people to buy electric powered vehicles by giving out loans, grants, or any extra money towards the purchase Of the vehicles. Another thing that would help the problem is allowing people to trade in their old, gasoline powered vehicles for hybrid vehicles at little, or no cost. The cars that are traded in can be recycled and the material can be used in the production of hybrid cars. Another great source of energy is the sun light. For many years, people used solar energy to power different electric devices or even entire houses. Some automobile companies attempted to produce a vehicle that would run entirely on solar energy. It worked perfectly fine during summer due to the sun activity, hut when it came to storing the energy, they faced problems. Solar energy takes a lot of space to store. Solar batteries are also very expensive. To find the solution to this issue, I have talked to one of the students at Thiele College. His name is Benjamin Hellene-Burros. Ben was a part of a research group called Solar Hydrogen Activity Research Kit (ShARK). The main goal of the ShARK is to find an inexpensive way to store the solar energy, Ben believes that if the program is well funded, the solution might e found. The last solution that Id like to propose is promoting alternative fuels. There are many substances on our planet that, potentially, could substitute gasoline as the main type of fuel in the world. The IIS News article called *The Pros and Cons of 8 Green Fuels, Rick Newman describes different types of alternative fuels. According to him, top three green fuels are bodiless, hydrogen, and corn ethanol. Bodiless is derived from vegetable oil, animal fat, and even used cooking Oil! Unlike most Other alternative fuels, bodiless does not require major changes in the vehicle, as long as its powered with a diesel engine. It is fully renewable and relatively clean burning product. Comparing to any Other alternative fuel, bodiless is used by many people around the world. There are many gas stations that have a bodiless pumps such as Exxon and Mobile Fuels. But the only way for bodiless to work without any issues is if its pure, which is not how its sold at gas stations. Because of the high cost, its usually mixed with regular diesel. Such mix tends to damage engines and fuel pumps of the vehicles, (U. S. News) Hydrogen can be extracted from water or natural gas. During the process of the extraction, hydrogen and oxygen convert into electricity. Unlike bodiless, hydrogen is not used widely due to the problem of storage, In order to use it as fuel, hydrogen needs to be kept Lender high pressure at all times. (U. S. News) Corn ethanol is a pretty common fuel as its mixed with most types of gasoline at any gas station. The concentration of ethanol can reach up to 85%, but it still needs gasoline on order to combustion, Ethanol is extracted from corn which grows widely in the United States. Just like the bodiless it is fully renewable. The only problem faith corn ethanol is that it doesnt provide as much energy as gasoline goes, therefore its less efficient. IS. S. News) All these solutions have been discussed by many research groups and politicians. But Id like propose something they do not talk about. Henry Ford and Rudolf Diesel designed their first engines to run on the most organic and efficient fuel on the planet hemp. Up until 1937, citizens of the United States were allowed to grow hemp and take advantage Of this great material. Poor hundreds Of years, hemp was used in almost everything. Food, clothing, medicine, fiber, fuel, and many more things were made out Of hemp. It is fully renewable and recyclable. It grows at a very fast rate producing up to 25 tons per hectare per year! In my opinion, hemp is the solution to the problem Of dependence on fossil fuels. If we grow hemp on as little as six percent of the U. S. Territory. We can stop using fossil fuels once and for all. The only issue with hemp is that growing it is illegal! The best material on the planet is the illegal one. Its a complete nonsense! The advocates against hemp argue that it can be used as a drug, but this information is not proven, Hemp contains almost no ETC, which is the chemical that gets, people who smoke it, high.