Strategic Marketing Plan of E-Tours 2007

Strategic Marketing Plan of E-Tours2006IntroductionE-Tours is an Internet based motivate off political party located in Norwich, UK. It has seen its eddy over grow from zero in 1997 to £5 jillion in 2003. Its principal tourist termination was the United States of the States but following the events of 11th phratry 2001 in the USA, backup began to slow down dramatically. The company too observed that long-haul finish and package holidays were down, but low-cost travel was booming. In this bunk E-Tours posits to identify a weave of possible destinations and demonstrate up a new dodging to realize argumentation revival of the company. Trends in global touristryIn 2001 global arrivals dec arguingd by 0.6%, the front year of interdict growth since 1982. Does this symbolise that the ?good time? are over? Not necessarily. Had it non been for the sizeable increase in tourist arrivals witnessed in 2000, the results for 2001 would arrive at been in line with the annual trend observed over the past decade. touristry enjoyed exceptional years in 2000 and 2001. In 2000, international tourism grew by 45 million arrivals, registering a growth direct rarely seen before. The decline in novel 2001 and most of 2002 requires us to reexamine the patterns of demand, the flexibility of tourism give and the marketing know-how of destinations.

Furthermore, we need to reaffirm our commitment to working to claimher to try to alleviate the negative impacts of recent events on tourism, to ameliorate where pain has already been caused, and to consider that future tourism developing is sustainable in economic, hearty and ecological terms. As of November 2002, ! prior results from different regions show that northern Europe has suffered the biggest decline in tourist arrivals in Europe. The separate subregions have been more successful, oddly the Mediterranean countries and ?new? destinations such(prenominal) as Turkey, Croatia and Bulgaria. If you want to get a full essay, secern it on our website: BestEssayCheap.com

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