The Concept of Marketing and Marketing Process

Questions: Discuss the concept of marketing. 1. Process2. Segmentation, Targeting and Positioning3. Extended Marketing Mix4. Marketing mix in Different Context Answers: 1.0 Process It ordinarily includes recognizing the reasonable and potential showcasing open doors in the earth, creating procedures to powerfully use the opportunities, developing suitable advertising methods, and administering the execution of these promoting endeavors. Marketing methodology includes ways that esteem can be made for the clients to fulfill their needs. Advertising procedure is a constant arrangement of activities and responses between the clients and the associations that are making the endeavor make esteem for and fulfill needs of clients. In showcasing process the circumstance is investigated to distinguish opportunities, the method is figured for a worthy suggestion, strategic choices are taken, the arrangement is actualized, and results are observed (Chacour Ulaga, 2015). 1.2 Steps in Marketing Process Under the promoting idea, the firm must figure out how to find unfulfilled client needs and convey to market items that fulfill those needs. The methodology of doing as such can be displayed in a succession of steps. Taking after are the strides included in the Marketing Process:- 1. Circumstance Analysis Investigation of circumstance in which the association discovers itself serves as the premise for distinguishing chances to fulfill unfulfilled client needs. Situational and natural investigation is done to recognize the advertising open doors, to comprehend firms own abilities, and to comprehend the earth in which the firm is working. 2. Advertising Strategy In the wake of recognizing the promoting open doors, a key arrangement is created to seek after the recognized open doors. 3. Advertising Mix Decisions At this stride nitty gritty strategic choices are made for the controllable parameters of the promoting blend. It incorporates - item advancement choices, item estimating choices, item appropriation choices, and item special choices. 4. Execution and Control At last, the promoting arrangement is actualized, and the aftereffects of advertising endeavors are checked to confirm the showcasing blend as per the business sector changes. 1.3 Market-Oriented Approach The methodology implies a business responds to what clients need. The choices taken are based on data about clients' requirements and needs, as opposed to what the business believes is ideal for the client. Best organizations take a business orientated methodology. Advantages Reacting to Demand A business situated way to deal with your little business responds to what your clients need. It takes out the speculating and gauging connected with endeavoring to anticipate item patterns and purchase requests for products. At the point when your clients let you know what they need to purchase, you know you're continually giving an item a prepared supply of purchasers who will make buys. It permits you to streamline your item advancement group and bring down your creation expenses to dispose of items for which shopper request or business need doesn't exist. Building Customer Value Building client esteem through a business sector arranged the way to deal with your little business permits you to expand reliability to your image and create rehash clients. Brand dedication alone is a particular preference in the business on the grounds that it adds to a client base impervious to endeavors from contenders to pull in business through more lucrative offers, including briefly lower costs and initial motivations. At the point when clients feel that you as an entrepreneur are pricing client requests for excellent and esteem most importantly else, they will remunerate your little business with rehash deals and bigger sales (Wu et al., 2015). Broad and Expensive Research To adequately execute a business sector introduction for your little business, you must put resources into broad advertising exploration. It is important to gauge customer needs in the business and create items to match those needs. Leading this examination requires significant investment and may oblige you to contract a private advertising firm to manage the undertaking. The expenses of contracting a private showcasing firm can be extravagant, contingent upon the profundity of exploration needed to focus the needs of clients in your neighborhood commercial center. Expanding Value Increases Cost Expanding quality for your client base additionally expands the creation expenses of your merchandise and administrations. Case in point, deciding to offer item guarantees as a reaction to customer interest obliges you to either have a current support staff close by to make repairs or contract an outside organization to handle all guarantee qualified up-keep. It can raise your expenses to a level where its no more beneficial for you as a little entrepreneur to proceed with a business sector arranged methodology. Your little business could go under even as its ended up being an accomplishment in the business (Thanopoulos, 2015, 2.0 Segmentation, Targeting and Positioning 2.1 Micro and Macro Environment affecting Marketing 2.1.1 Micro Environment Factors The suppliers: Suppliers can control the accomplishment of the business when they hold the force. The supplier holds the force when they are the main or the biggest supplier of their products; the purchaser is not imperative to the supplier's business; the supplier's item is a centerpiece of the purchaser's done item and/or business (Armstrong et al., 2014). The affiliates: If the item the association produces is taken to market by 3rd gathering affiliates or business sector delegates, for example, retailers, wholesalers, and so forth then the showcasing achievement is affected by those 3rd gathering affiliates. Case in point, if a retail dealer is a trustworthy name then this notoriety can be utilized in the promoting of the item (Chon, 2015, The clients: Who the clients are (B2B or B2C, nearby or global, and so on.) and their explanations behind purchasing the item will assume a huge part by the way you approach the advertising of your items and administrations to them. The opposition: Those who offer same or comparative items and administrations as your association are your business sector rivalry, and the way they offer needs to be considered (Vorhies Rao, 2015). The overall population: Your association has an obligation to fulfill people in general. Any activities of your organization must be considered from the point of the overall population and how they are influenced. The general population has the ability to help you achieve your objectives; pretty much as they can likewise keep you from attaining to them (Vorhies Rao, 2015). 2.1.2 Macro Environment Factors Demographic forces: Different business fragments are ordinarily affected by basic demographic strengths, including nation/area; age; ethnicity; instruction level; family unit way of life; social attributes and developments (Chon, 2015, Monetary components: The financial environment can affect both the association's creation and the buyer's choice making methodology. Characteristic/physical forces: The Earth's reestablishment of its common assets, for example, timberlands, rural items, marine items, and so on must be considered. There are additionally the characteristic non-renewable assets, for example, oil, coal, minerals, and so forth that may likewise affect the association's generation. Innovative variables: The abilities and learning connected to the generation, and the innovation and materials required for the creation of items and administrations can likewise affect the smooth running of the business and must be considered. Political and lawful forces: Sound promoting choices ought to dependably consider political and legitimate improvements are identifying with the association and its businesses. Social and social forces: The effect the items and administrations your associations conveys to market have on s ociety must be considered. Any components of the creation process or any items/benefits that are destructive to society ought to be wiped out to demonstrate your association is assuming social liability. A late case of this is the earth and what number of segments are being compelled to audit their items and administrations keeping in mind the end goal to wind up all the more naturally well disposed. Smaller scale and full-scale situations have a critical effect on the accomplishment of advertising battles, and accordingly the elements of these situations ought to be considered inside and out amid the choice making the methodology of a vital advertiser. Considering these variables will enhance the accomplishment of your associations promoting crusade and the notoriety of the brand in the long haul (Chon, 2015, Segmentation The psychographic division includes gathering individuals as far as their disposition, qualities, and ways of life. Besides, amid the procedure of picking business sector division, the similarity and practicality need to taken record in into as well. Advertisers must choose how well an organization's item fits the business division or not. To settle on the choice, an advertiser must consider a few criteria. To start with, it is the item makes the worth for target clients or not. Second, it is important to figure out if adjustment is obliged or not (Achrol Kotler, 2014). H M thoroughly distinguish the actuality of the uniqueness of assorted expending Groups in the M society. HM has attempt to make a "shabby style" dress brand situating that originate from the social polarization and purchasers evolving propensity. HM easily utilize the changing unrestrained design highlight and quality equality with the focus on the overall population. In the meantime, HM seek after to accomplish the viability that offer of "design" as a McDonald's ground sirloin sandwich deals show however welcoming the popular originators to join the union of HM, support model, restricted release, and different techniques. It successfully upgrades its high-class brand picture and makes another blue future for HM in the design business. In addition, alternate viewpoints show game changers also, for example, OEM, concentrating on logistics, abbreviate item cycle promoting to attain to a speedy deal value, touchy business reflection because of far-reaching database framework etc. (Ch on, 2015, Targeting With the target business sector of the 15-35 years of age popular gathering however without the obtaining force of top brand, HM adjust the concentrated worldwide promoting technique to give items and administration to fulfill both the physical and mental needs of target gathering. Then, because of the substantial compass just about 20years of the target market, HM additionally apply the separated worldwide showcasing among their target specialty in view of individual normal for their age. In a word, the focusing on business sector methods of HM has a tendency to have a blend focusing on methodologies (Rosenbloom et al, 2014). With customer tastes change speedier and quicker, HM continentally upgrade the configuration keeping in mind the end goal to take care of client demand. HM take the techniques that not make the pattern, but rather dispatch of the attire style precisely and rapidly in the wake of distinguishing the rising patterns to the best thoughts the quickest land for its own particular purposes. Outline Department and Procurement Department of H M normally has started Planning the stylish pattern and items a year prior. The expert architects of HM will go to in every world's real Fashion Week in spring and summer. Just after three weeks, the center gathering which has a craving of style and quality can buy the hot style dress in HM (Chon, 2015. Positioning It alludes to the demonstration of finding a brand in client's brains over and against rivals as far as qualities and advantages that the brand does and does not offer (Keegan W. J and Green M, C, 1997). Situating is the procedure of creating methods for the psyche of target clients. Advertisers use various general situating methodologies, which incorporate situating by property or advantage, quality and value, utilization or client and contender. Out of sight of globalization, H M can embrace the business sector enhancement positioning procedure in different zones of business to successfully adjust one another. Rely on upon addition pieces of the pie from the expanding developing markets can expand hazard, as of late H M show an extension bearing that purposely however starting another business normal year to spread the business locale. With the conspicuous society contrast among in various nations, Global shopper society situating assumes a huge part of the accomplishment of HM ( Weinstein Pohlman, 2015). 3.0 Extended Marketing Mix 3.1 HM S Creation of Product Competitive Advantage HM is taking after all the most recent advancements in the garments fabricating. It is vital to expanding proficiency, cut expenses and keep costs low while raising quality. In the technological administration for HM is to lower support costs by 15% and reduction squander by 10% to the year 2015. The four non-specific procedures are expense initiative, separation, ease of slender business sector methodology and specialty technique. HM has fetched administration procedure. HM offers stylish apparel at shabby costs offering to expansive markets. This system is additionally extremely suitable for the current efficient circumstance. HM with this technique additionally set high passage obstructions for the contenders (Brennan, Canning McDowell, 2014). 3.2 HMs Distribution Strategy HM is both the shopper and retailer, and we settle on watchful decisions in regards to each vehicle interface in the inventory network from the processing plant to store. Effective streams and expense awareness at each stage is urgent to our prosperity. These components guarantee that the right merchandise wind up in the right amount for every store and at the best cost for clients. Most of the shipments from the suppliers' processing plants goes specifically to logistic focuses in our business sectors, which bolster stores in their geographic region autonomously of national fringes. Further, stores don't have gone down stocks, however are renewed as needed from the appropriation focus (Chitty et al., 2015). 3.4 Pricing Strategy (HM) intends to offer its items at sensible costs and utilize shrewdly planned space to show their things in an offer to win a spot in Indonesia's very focused business sector. The HM idea rotated around "style and quality at the best cost. Costs are reasonable so that individuals from diverse social strata can purchase (Brennan, Canning McDowell, 2014). 3.5 Promotional Strategy In order to advance the organization and its item, the organization will utilize feature ads, print ads and the idea of e-promoting. These advancement and correspondence procedure will have a tendency to meet the customers structure better places all over, particularly those target markets or the purchasers in the working spot (Chitty et al., 2015). Additionally, since the pattern in the commercial center today is the use of e-promoting, the organization will give a site that any customer can get. The utilization of the Internet is evolving cutting edge showcasing overnight while distinctive commercial enterprises have been attempting to utilize it as a major aspect of their advertising system. It doesn't just reconfigured the way distinctive firms work together and the way the purchasers purchase merchandise and administrations yet it likewise get to be instrumental in changing the quality anchor from producers to retailers to buyers, making another retail circulation channel(Brennan, Canning McDowell, 2014). 4.0 Marketing mix in Different Context 4.1 Difference Between Marketing of product and Marketing Services Marketing product manages the "7 P's" of showcasing, which are the item, valuing, spot, advancement, physical environment, process and individuals. Item showcasing, instead of item administration, manages more outbound advertising or client confronting errands (in the more established feeling of the expression). An item market is something that is alluded to when pitching another item to the overall population. Item showcase definition concentrates on a limited explanation: the item sort, client needs (practical needs), client sort, and geographic region (Chacour Ulaga, 2015). Service Marketing s a sub-field of showcasing, which can be part of the two primary ranges of products promoting (which incorporates the advertising of quick moving customer merchandise (FMCG) and durables) and administrations promoting. Administrations showcasing commonly alludes to both business to the buyer (B2C) and business to business (B2B) administrations, and incorporates promoting of administrations. Administrations are (normally) immaterial financial exercises offered by one gathering to another (Priluck,2015, 4.2 International Marketing and Domestic Marketing International Marketing Worldwide promoting intends to offer one's products or administrations around the world. Most organizations start showcasing their products or administrations inside their nation, and extend to the worldwide business sector to catch the more prominent piece of the pie and open up new streets for deals (Thanopoulos, 2015, Domestic Marketing Household advertising means offering inside one's own nation. Commonly, this is the first range where organizations try to market their merchandise or administrations. Since the business, client needs, tastes, topography, demographics, and dissemination routines are likely commonplace, it's regularly the least demanding spot for organizations to dispatch an item. The four P's of promoting - item, value, spot and advancement - are regularly simpler for organizations to focus on the local business (Thanopoulos, 2015). References Achrol, R. S., Kotler, P. (2014). The service-dominant logic for marketing. The service dominant logic of marketing: Dialog, debate, and directions, 320. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014). Principles of marketing. Pearson Australia. Brennan, R., Canning, L., McDowell, R. (2014). Business-to-business Marketing. Sage. Chacour, S., Ulaga, W. (2015). Customer Value Audit in International Business Markets: A Strategic Marketing Tool. In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference (pp. 505-506). Springer International Publishing. Chacour, S., Ulaga, W. (2015). Customer Value Audit in International Business Markets: A Strategic Marketing Tool. In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference (pp. 505-506). Springer International Publishing. Chitty, B., Luck, E., Barker, N., Valos, M., Shimp, T. A. (2015). Integrated marketing communications. Cengage Learning Australia Pty Ltd.. Chon, K. S. (2015, January). Traveler destination image modification process and its marketing implications. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 480-482). Springer International Publishing. Priluck, R. (2015, January). Relationship Marketing: Loyalty in the Face of Product Failure and Blame--Abstract. In Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference (pp. 87-87). Springer International Publishing. Rosenbloom, B., MKTG, L. G., Lecture Guide, D., Knowles, L. L. (2014). Marketing channels. MARKETING. Thanopoulos, J. (2015, January). The International Marketing Course in the AACSB Schools*. In Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference (pp. 470-470). Springer International Publishing. Vorhies, D. W., Rao, C. P. (2015). Development of a Multi-Attribute Scale for Assessing Marketing Effectiveness. In Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference (pp. 329-329). Springer International Publishing. Weinstein, A., Pohlman, R. A. (2015). Customer value: a new paradigm for marketing management. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (pp. 132-133). Springer International Publishing. Wu, J., Wen, N., Dou, W., Chen, J. (2015). Exploring the effectiveness of consumer creativity in online marketing communications. European Journal of Marketing, 49(1/2).

Fuel Consumption Problems and Solutions Essay Example

Fuel Consumption Problems and Solutions Paper With an average of 755 cars for every 1000 people, the United States of America ensures more gasoline than South America, Europe, Africa, and Asia combined (Source: Energy Information Agency) ! Modern world get well more than of its energy from fossil fuels, major part Of it is Oil. We use Oil everywhere, from lipstick and painkillers to gasoline and tires. Almost everything that we use on daily basis is made out Of OiL According to the EIA, over 60% Of world transportation is ran on oil based fuels. How much longer can we consume the resource until we run out of it? If someday we run out of oil, I think that the world should be prepared! Gasoline is a petroleum-delivered liquid that is used in internal combustion engines which are used in almost every type petrifactions. Over the years, the consumption of gasoline is increasing, while the sources are exhausting. Many geologists propose that most of the sources of oil on Earth have reached so-called peak oil which is the point where the amounts of oil produced start to decline. American Association to Petroleum Geologists provides a good example of the peak, In 1861, oil derrick called Monoclinic #1 produced SO barrels of oil daily. We will write a custom essay sample on Fuel Consumption Problems and Solutions specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Fuel Consumption Problems and Solutions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Fuel Consumption Problems and Solutions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In 2006, 145 years later, it produced 1 barrel a day. This example shows that everything has a limit, Peak oil is also what causes dramatic price changes n gasoline around the world. In 2000, one gallon of gasoline cost $1. 35 (EIA), right novo its $3. 79 and it keeps on going up. Peak oil in the United States also caused the increase of import of the oil from foreign countries. I believe that instead of consuming more and more every year, and increasing the import of gasoline, not only the LLC. S. , but the whole planet should limit themselves in consumption and find new ways to power their vehicles. The first solution that Id like to propose is stimulating people to purchase vehicles with hybrid engines. In past two years, the automobile companies have been working very hard to create hybrid powered vehicles that will save as much gasoline as possible. The concept Of hybrid engines is simple and effective. The hybrid engine consists Of two parts: small gasoline powered engine and electric battery that is charged by the wheel rotation. In 201 1, the average miles per gallon ratio was about forty five which is almost twice less than Nan-hybrid cars consume (http://www. Greenbrier_com), But only 2. 6% of Americans own at least one hybrid vehicle which does not do enough impact on the consumption problem. In my opinion, this is where the government needs to step in. We need radical changes in vehicle production. First thing that the government needs to do is Start stimulating people to buy electric powered vehicles by giving out loans, grants, or any extra money towards the purchase Of the vehicles. Another thing that would help the problem is allowing people to trade in their old, gasoline powered vehicles for hybrid vehicles at little, or no cost. The cars that are traded in can be recycled and the material can be used in the production of hybrid cars. Another great source of energy is the sun light. For many years, people used solar energy to power different electric devices or even entire houses. Some automobile companies attempted to produce a vehicle that would run entirely on solar energy. It worked perfectly fine during summer due to the sun activity, hut when it came to storing the energy, they faced problems. Solar energy takes a lot of space to store. Solar batteries are also very expensive. To find the solution to this issue, I have talked to one of the students at Thiele College. His name is Benjamin Hellene-Burros. Ben was a part of a research group called Solar Hydrogen Activity Research Kit (ShARK). The main goal of the ShARK is to find an inexpensive way to store the solar energy, Ben believes that if the program is well funded, the solution might e found. The last solution that Id like to propose is promoting alternative fuels. There are many substances on our planet that, potentially, could substitute gasoline as the main type of fuel in the world. The IIS News article called *The Pros and Cons of 8 Green Fuels, Rick Newman describes different types of alternative fuels. According to him, top three green fuels are bodiless, hydrogen, and corn ethanol. Bodiless is derived from vegetable oil, animal fat, and even used cooking Oil! Unlike most Other alternative fuels, bodiless does not require major changes in the vehicle, as long as its powered with a diesel engine. It is fully renewable and relatively clean burning product. Comparing to any Other alternative fuel, bodiless is used by many people around the world. There are many gas stations that have a bodiless pumps such as Exxon and Mobile Fuels. But the only way for bodiless to work without any issues is if its pure, which is not how its sold at gas stations. Because of the high cost, its usually mixed with regular diesel. Such mix tends to damage engines and fuel pumps of the vehicles, (U. S. News) Hydrogen can be extracted from water or natural gas. During the process of the extraction, hydrogen and oxygen convert into electricity. Unlike bodiless, hydrogen is not used widely due to the problem of storage, In order to use it as fuel, hydrogen needs to be kept Lender high pressure at all times. (U. S. News) Corn ethanol is a pretty common fuel as its mixed with most types of gasoline at any gas station. The concentration of ethanol can reach up to 85%, but it still needs gasoline on order to combustion, Ethanol is extracted from corn which grows widely in the United States. Just like the bodiless it is fully renewable. The only problem faith corn ethanol is that it doesnt provide as much energy as gasoline goes, therefore its less efficient. IS. S. News) All these solutions have been discussed by many research groups and politicians. But Id like propose something they do not talk about. Henry Ford and Rudolf Diesel designed their first engines to run on the most organic and efficient fuel on the planet hemp. Up until 1937, citizens of the United States were allowed to grow hemp and take advantage Of this great material. Poor hundreds Of years, hemp was used in almost everything. Food, clothing, medicine, fiber, fuel, and many more things were made out Of hemp. It is fully renewable and recyclable. It grows at a very fast rate producing up to 25 tons per hectare per year! In my opinion, hemp is the solution to the problem Of dependence on fossil fuels. If we grow hemp on as little as six percent of the U. S. Territory. We can stop using fossil fuels once and for all. The only issue with hemp is that growing it is illegal! The best material on the planet is the illegal one. Its a complete nonsense! The advocates against hemp argue that it can be used as a drug, but this information is not proven, Hemp contains almost no ETC, which is the chemical that gets, people who smoke it, high.

Blog Image Context How To Choose Relevant Blog Images

Blog Image Context How To Choose Relevant Blog Images It was mid-autumn, and the air was getting colder. I was walking with a friend down the street, heading to that evening’s symphony performance. As we passed by the county jail on the opposite side of the street, I stopped. I could not believe my eyes. â€Å"Look at that!† I said to my friend. I pointed to the south entrance of the jail building. Now I know that it is commonplace to see photographers with their clients out and about, shooting photos in alleys, the middle of the street, parks, and especially our state capitol grounds library which has soaring two-story Ionic columns and is about the only place around here that you can get that kind of architectural background. But I admit I was surprised to see a photographer out shooting a very-pregnant woman in a tube top on the steps of the county jail. â€Å"What are they doing?† my friend asked. â€Å"I imagine she is having some pregnancy photos taken. You know, the ones that show a baby bump.† â€Å"But why in front of the jail?† â€Å"I assume they want the Art Deco architecture in the background,† I said, hoping it wasn’t because the baby’s father was inside the jail or that she was establishing some horrific self-fulfilling prophecy of where her child would end up. â€Å"I’m not sure the subtlety of the Art Deco elements is really worth it if you have to use the jail as the background.† Our discussion continued as we walked to the concert, ranging from how cold it would be to wear a tube top on that chilly evening to the proclivity for Art Deco to pop up in North Dakota architecture. But I’ve thought about that incident a lot since then, weighing the photographer’s decision to go for an interesting background for her photo and choosing to ignore the context that background provided. Not everyone would know the photo was in front of the jail, but many would. Every image carries, and is in need of, context. This is important when it comes to choosing powerful images for your blog posts. Every Image Needs Context Benign images- stock photos at their worst- carry very little context beyond that of you grabbing a photo for your blog post because you know it’s a best practice to have one. The problem is that even that seemingly innocuous context can work against your great blog post, suggesting that the copy that goes along with this plain vanilla image is just as unexciting. Every image needs context and has its own context, and all of this can work for or against your blog post and the likelihood that someone will read it. 1. A picture is worth a 1,000 words. Any words. A picture is worth a thousand words. But which thousand? On its own, a photo assumes the context the viewer is most comfortable with. Rare is the image that can’t be interpreted differently depending on what the viewer brings to it. One viewer sees complexity while standing before a Pollock painting, and another sees the handiwork of a kindergartner gone mad. That same painting evokes different reactions, too, depending on whether it is hanging in an art gallery or on the wall of an elementary school. A few weeks after the jail photo shoot, I met a friend for coffee. Out of curiosity, I asked her what she would assume if she saw the county jail in the background of baby bump-type photo. â€Å"I’d assume the father of the baby was in jail.† â€Å"Really?† Her reaction surprised me, but maybe she was correct. My assumption had been that the Art Deco elements were the goal, but then again, my major was in art and that’s how I see everything. Pollock’s painting will always be hanging in a gallery for me. The context of your  images helps define the content in which they  appear.Consider your audience. Consider your blog. The thousand words that your image contributes to your post might not be the thousand you were aiming for if you don’t consider who is reading and the blog it is being read on. Tip: In this day and age where it seems as if everyone is looking to be offended, always review the images you select for your blog posts. While you can’t please everyone (and you don’t want to, because that leads to bland, flavorless content), get a set of fresh eyes on the imagery and ask them what they think when they see it with your blog post’s headline and after reading the blog. 2. The words you put with an image changes its impact. Moving beyond the thousand words that your image brings with it, you can include words with images to change its impact. This works best with flexible or peripheral images, those that are illustrating an abstract concept or scenario that could be used lots of ways. These are powerful images because they evoke reader curiosity (which we’ll talk about in a bit). However, they also have to be framed into proper context or confusion arises. For example, imagine an image of a child, head down at a school desk. What does that image mean? If your headline or caption reads: â€Å"Almost half of children don’t eat breakfast before school†... ...your interpretation of that image would be different than if that same text read: â€Å"How to blame your dog for eating your homework, and other productivity hacks†. The same image can mean very different things. The words you use with an image puts it into context so that you don’t have to wonder if the baby’s father was in jail or if the mother loved Art Deco architecture. Recommended Reading:  How To Design The Best Blog Graphics With Free Tools And Design Theory Admittedly, when searching for stock images, we only have keywords to go on, and it’s tough to find images outside of the typical realm of our search. A search on â€Å"productivity† will turn up boring images of computers, notepads, office scenes, and so on. You’ll miss out on those peripheral images that can mean different things in different settings unless you get really good at searching on abstract words for big ideas (which we’ll talk about in a bit). Tip: Use captions with images, and consider captions that do more than indicate where you got the image. Pose a question as a caption, one that the image hints at to answer. Or, use highlighted text or pull quotes in the body of your blog post that frame your images properly. People who are skimming content will see images, headings, and pull quotes. If they are all in contextual sync, the better for you. 3. Images pulled out of context take on new context. Several years ago, I was reading a story online about a man who had been arrested for abusing children after quite a manhunt. The story had only one photo, a small headshot of the reporter who wrote the story. It was the newspaper’s practice to include the headshot of the author. The headshot was a few paragraphs down, embedded in the text of the story, on the right. The problem was that there was no other photo for the story. As this story was shared on social media, the bold headline that told of a man who had committed a horrific crime against children was associated with an image of the reporter. By the next day, the headshot was pulled from the article, so this unfortunate realization must have occurred to the newspaper, too, but I’d already seen the article shared on social media with the grinning reporter next to the headline, insinuating he was the criminal. The first rule would be that you should always have a featured image for every blog post so that your headshot or a random ad doesn’t become the image on social media. But there’s more to it than that. A clever or innocuous image that relies on the body copy of a blog post may seem fine, but when it gets shared on social media, all that people may have to go by is the headline and the image. Is the right context still there? More than ever, headline clarity matters. But so does headline-image match. Look at your blog post’s featured image, the one that you (and others) will be seeing when it is shared on social media. Is the context all wrong? Is the message not what you expected? Tip: If need be, incorporate words into your graphic itself (using Canva.com perhaps) so that wherever the image travels, the context does, too. This is especially helpful if your blog post topic is controversial or evokes strong reactions. Choosing Powerful Images That Work It isn’t easy choosing an image to go with a blog post, matching image with message. Most of the time is devoted to the actual blog post, and it’s pretty common to toss an image in as an afterthought just before you publish. The image, however, is doing some serious work (such as helping your blog post get read on already image-saturated social networks), so you should give it serious consideration. Recommended Reading:  How To Make The Best Blog Graphics (For Non-Designers) I came up with a few ways to approach making a decision about images you will use with your blog posts. Whether you use all or some from this list is up to you. 1. Your image must stand out. Getting your image to stand out isn’t easy. Every social network is overrun with images. The methods you’ll use to get your image to stand out are, quite simply: Color Startling image Using humor. Humor is probably the easiest way to go when it comes to creating a startling image that stands out, but when everyone does it...no one does it well after a while. This is particularly the case with memes. I know that a lot of blog posts recommend using memes and other pop-culture images, but I suggest proceeding with caution in how you choose those types of images. We’ve all seen the Boromir â€Å"One does not simply†¦Ã¢â‚¬  meme to death, or the Dos Equis Most Interesting Man In The World meme. Neither are particularly funny at this point, and are almost completely ignorable. In other words, they are no longer a startling image because they became overused. Humor startles when it’s fresh and stinks when it’s stale. Shake up assumptions. Startling images are hard to come by, at this point, and completely subjective. However, you can use an image out of typical context and make a strong point for your blog post that is completely within your context. An example is an image I found for a post Garrett wrote several years ago. Despite the age of the post, that image still comes to mind even now. In his post, he introduced the concept of content marketing to readers, and discussed how it was different from traditional marketing forms. While looking for an image to illustrate the post, I considered the usual suspects: stock photos of computers, people, pens on notebooks, guy holding a loudspeaker- you know the kind of generic images I’m talking about. And then I found this: The color (or the lack thereof) is striking, but the image itself is also startling. And the image, in conjunction with the title (â€Å"What Is Content Marketing?†), is startling, too. It inspires curiosity that could get someone to read your blog post, because what would a post-apocalyptic dystopia have to do with content marketing? When I stumbled across the image in the stock photo gallery, I was immediately drawn to it, and it suddenly occurred to me that it perfectly illustrated the problem that content marketing solved. In the wasteland of marketing, there had to be a better solution. I captioned the image, â€Å"Traditional marketing has desensitized our audience and made them tune out our message. What now?† and used it to tap into the initial problem that filled the introductory paragraphs of the blog post (to which content marketing was the eventual solution, of course). Another example is this post, a blog post about capturing ideas. Avoiding the usual imagery of a lightbulb, post-it notes, or someone with question marks above their head, I went with goldfish in a bowl that had striking orange-blue (complementary/opposite) colors. An example of blog image context with an unusual, interesting visual. Tip: The best image is the one that makes you ask a different question about your blog post. Instead of merely illustrating the blog post’s obvious concepts or generic associations, try finding an image that illustrates an abstract concept in a surprising way. 2. Your image should illustrate the idea. Not every post will have a post-apocalyptic dystopian photo to go with it (nor should it), but you should always try to match your graphics up to the big idea in your post. What I mean is that your post is about something bigger than a computer keyboard or a jar of pens or whatever other generic stock photo image you so often see on blog posts. Boring imagery often illustrates objects that are related to the topic instead of the higher concepts. Sure, a computer is related to content marketing, but who cares? This is tricky, particularly if you are pressed for time and know that you need to have an image with every blog post so that it fares well on social media. It takes serious time to find or create images that perform this level of illustration. One of my favorite illustrations is the one Ashton did  for a blog post I wrote about creating content for fragmented audiences. When Ashton finished the illustration and sent it to me for review, I absolutely loved it. She illustrated the big idea perfectly, showing two forms of fragmentation (generational and device use) in one simple image. The image hit on concrete points in the post as well as showed, at a glance, the challenge a fragmented audience presented to content marketers. The post-apocalyptic dystopia image from #1 fits this criteria, too, by addressing the big idea behind the problem which requires the solution outlined in the blog post. Any image is better than none (mostly), but part of your editorial planning should be about deciphering the big idea in your post and finding or creating imagery that illustrates that instead of peripheral objects or actions that don’t mean anything. Tip: When you finish writing your blog post, sum it up in one sentence for yourself. Find the big idea, and then find an image to illustrate that specific idea instead of finding an image to illustrate your blog post in general. 3. Your image could evoke curiosity. As long as your image isn’t fighting the proper context (i.e. suggesting the opposite of what your blog post is about), it could function successfully even if it is vague (sort of like the examples in #1). Let’s take a look at an old blog post of mine from several years ago. The blog post is about how the people you follow on social media can actually change you and how you view and react to things. When I set about trying to find an image that would go with the post, I wanted to avoid social media logos, stock photo people, or those creepy white stock photo balloon stick figures. But this was a tough topic to find an image for. Should I find something that illustrated the concept of following? Of social media? Of change? These were abstract ideas, which are hard to find images for. I decided to focus on the idea of â€Å"view†, and I ended up using this image: It was visually strong with its graphic circles and bold red element, fulfilling #1. It’s a photo of camera filters, suggesting the idea of how the people we follow on social media filter our understanding and view. Now, in hindsight, I’d have gone back into the post to rework the copy a bit to highlight this concept, freely using the camera/lense/viewfinder/filter analogy so that it would make better sense to the reader. That would have made it work better. Tip: Write your post. And then, if you find a fantastic image that evokes curiosity, go back and edit your post so it fits. Sometimes the image can inspire the copy, and that’s perfectly fine. How Will You Explore Blog Image Context? In a nutshell, this post is about understanding how context can affect a reader’s interpretation of an image, and what you can do to frame that context. And then, it’s about playing around a bit with context, bending those rules as far as you can so that you choose blog post images that really get attention and get readers to read. Recommended Reading: We’ve written a lot of posts to help you with both choosing and creating images for your blog content. Are You Sure You’re Using Copyright Free Images For Your Blog? Should You Use Stock Or Free Images For Blog Posts? Color Psychology In Content Marketing: The Ultimate Color Guide

A Quiz About Quotation Marks

A Quiz About Quotation Marks A Quiz About Quotation Marks A Quiz About Quotation Marks By Mark Nichol Use of quotation marks for dialogue is fairly straightforward; several posts on this website that deal with the topic can by found by searching for â€Å"quotation marks.† This quiz deals with other uses of these emphasis markers. Read the following sample sentences, determine the problem with the use of quotation marks, and devise a solution. (Note that I use single quotation marks rather than double quotation marks because of my custom of framing the entire sample sentence in a pair of the latter.) Then, take a look at my revisions and explanations at the bottom of the page and see how they compare with your changes: 1. â€Å"The IQ evaluation provides a ‘snapshot’ of a child’s cognitive skills at a particular point in time.† 2. â€Å"Perry is connecting with a growing number of Republicans because of his uncompromising rhetoric and his back-slapping, guy-who-married ‘the first girl I dated’ persona.† 3. â€Å"Consider the glass ‘half full and not half empty.’† 4. â€Å"The old fixer-upper looks like it was designed by â€Å"The Amityville Horror† house architect.† (This example is from a newspaper; many such publications use quotation marks, rather than italics, to denote titles of films, books, and other self-contained compositions.) 5. â€Å"They reviewed cross-border reproductive care, or â€Å"medical tourism,† as an increasing phenomenon in respect to egg donation.† 6. â€Å"Our waterworks have reached the classic ‘run to failure’ moment.† 7. â€Å"He used scientific reasoning to show that singing and dancing could cure melancholy by stirring up the ‘secretions’ in the human ‘machine.’† Answers and Explanations 1. The informal usage of a word need not be excused with what are sometimes called apologetic quotation marks (what I refer to frequently in these posts by a more common label: scare quotes): â€Å"The IQ evaluation provides a snapshot of a child’s cognitive skills at a particular point in time.† 2. This sentence attempts to allude to erstwhile presidential candidate Rick Perry’s pride that he married the first girl he dated, but the writer, after a promising start in which they began stringing the relevant words together in an extended hyphenated phrasal adjective, fumbles by attempting to employ a direct quote. The best solution would be to abandon the attempt at direct quotation and fold a paraphrase into the adjective string: â€Å"Perry is connecting with a growing number of Republicans because of his uncompromising rhetoric and his back-slapping, guy-who-married-the-first-girl-he-dated persona.† 3. This reference to the idiomatic metaphors for optimism and pessimism implies that there is an idiom consisting of the phrase â€Å"half full and not half empty.† However, only the distinct antonyms â€Å"half full† and â€Å"half empty† are valid, and there is no reason to enclose them in quotes (also, a comma seems more effective than the conjunction and): â€Å"Consider the glass half full, not half empty.† 4. Here, the writer is attempting to employ the first word of the movie title as a direct article for the framing sentence, but it cannot serve double duty. In this case, it is acceptable to transfer the to duty with the sentence and leave the title temporarily bereft of the direct article that begins it (â€Å"The old fixer-upper looks like it was designed by the ‘Amityville Horror’ house architect†). However, the sentence would read more smoothly if it were relaxed, including the insertion of a couple of additional direct articles and the retention of the full movie title: â€Å"The old fixer-upper looks like it was designed by the architect who designed the house in ‘The Amityville Horror.’† 5. This sentence is doubly irritating. As in the first example above, the scare quotes are extraneous. In addition, it seems illogical to me to introduce the gloss (brief definition) of the phrase â€Å"medical tourism† before it; why, then, bother introducing the idiom at all? Use a term-then-gloss structure: â€Å"They reviewed medical tourism, or cross-border reproductive care, as an increasing phenomenon in respect to egg donation.† (A compromise is to explicitly identify the idiom as such following the literal description for the topic in question: â€Å"They reviewed cross-border reproductive care, known popularly as medical tourism, as an increasing phenomenon in respect to egg donation.†) 6. The phrase â€Å"run to failure† may be a partial quotation from someone, but unless it is a clever coinage heretofore unfamiliar to readers (and even then, use the explanatory solution in the fifth example, above), the phrase should simply be strung together as a phrasal adjective: â€Å"Our waterworks have reached the classic run-to-failure moment.† 7. Trick question in the original context, as least, it’s clear that â€Å"secretions† is a direct quote. Sometimes, it’s best to indicate that an unusual word was actually written or spoken by the source, and sometimes, scare quotes are helpful (as in the case of those framing machine, which may well have also been a direct quote). In this case, I’d leave the sentence as is. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Coordinating vs. Subordinating Conjunctions25 Russian Words Used in English (and 25 More That Should Be)Using "May" in a Question

Does leadership style effect how organisational change is implemented Essay

Does leadership style effect how organisational change is implemented - Essay Example s of organizational change with special reference to the change models of Lewin and Kotter, the importance of various leadership styles and how they effect organizational changes and focuses on the other factors that facilitate organizational changes. The methodology section of the paper makes use of the qualitative approach and the research design consists of the leadership style survey of Lewin which was conducted among the managers and CEOs of various organizations and a direct interview specially designed for the employees who served in various organizations. .The major themes derived out of the survey and the interviews are elaborately discussed and analyzed in Chapter 4. The conclusions of the study show that leadership styles do affect how organizational change is implemented and prove that it is the democratic or participative approach to leadership style that best suits during organizational changes. The results of the study are equally beneficial to the managers as well as the work force in the whole of management scenario. The following chapter details the aim of this research project and gives an insight into the concepts of organizational change, leadership styles and how leadership styles affect how organizational changes are implemented. An overview of the topic as well as the justification for the topic is also dealt with. . The purpose of this thesis is to illustrate the correlation between various leadership styles and how organisational change is implemented under each of them. Therefore, the general research question is, â€Å"Does leadership style effect how organisational change is implemented?† The paper also tries to explore how different leadership styles de-motivate or motivate staff, and how employees respond to organizational changes under various leadership styles. The primary purpose of the paper is to identify which of the leadership styles best suit organizations during organizational change. The research topic is organizational

3 questions need answers Coursework Example | Topics and Well Written Essays - 250 words

3 questions need answers - Coursework Example Musical examples combining these are; Tossin and Turnin (Bobby Lewis), Hey Little Cobra (Bruce and Terry), Dream Love (Bobby Darin), The Happy Organ (Dave Cortez) and The Twist (Chubby Checker). In America in the 1950s, popular music dominated and totally defined musical trends. Earlier on at the end of the World War II, swing had been replaced by classic pop. The post war swing put emphasis on orchestration while pop focused on storyline and emotions. 1950s saw emotional delivery in pop music reaching the apex especially in the miniature psycho-drama songs by Johnnie Ray, a singer and writer. Due to the fan hysteria at this time when most of the fans were teenagers, the birth of other genres like rock n roll came to root through the original pioneers. This evolution was caused by amongst others; Jezebel (Cry of the Wild Goose), Johnnie Ray (The Four Lads), Frank Sinatra (Young at Heart), Tony Bennett (Cold) and Rosemary Clooney (Come On-a My House). These two bodies came to aid artists in their music given that radio stations had the habit of discriminating against some upcoming musicians. Moreover, even the established artists were not benefitting from the music they created and there was an inevitable move to try and harmonize conditions in the industry

Tv Cooking Show Essay Example for Free

Tv Cooking Show Essay Ever sit at home with nothing to do? That’s how I feel all the time! Especially when I’m off from school, work, and simply everything. When I have nothing to do, my basic routine is to sit on the couch with my dog and turn on the TV. If Disney Channel is not an option to watch, I would turn to channel fifty-three, the Food Network. Watching the Food Network brightens my knowledge to a variety of cooking. The show taught me how to filet a fish, how to grill a lobster to perfection, and how to make one amazing pork chop. To be honest, without the Food Network shows, I would still be able to cook, but the foods would not be as good and flavorful. If I did not watch any cooking show, the only way for me to cook would be out of my crock pot. My foods without any lessons from the TV would be plain, tasteless, and simple. Being a student at Louisiana Culinary Institute, cooking and baking hold a very promising place in my life. Although it’s out of boredom that I watch the Food Network, cooking and baking is what I do everyday. Growing up I loved watching my mom and grandma do what they do best in the kitchen cooking. Admiring and watching them brought me to my passion in the culinary field. Watching them cook taught me a few things as well. Even though my cooking can not be compared to theirs, it does come pretty close. When I watch the Food Network, my favorite show is â€Å"Diners, Dive-Ins, and Dives† with the host and chef, Guy Fieri. This show is perfect for me because I love to travel and I love to eat. The show is about Guy Fieri’s quest around the world to find the best diners that serve the best foods. Good foods, cheap prices, lay-back locations, and traveling is all that I can ask for, and this show have gotten my vote. Not only do I find out where to eat, I also learn how some of these amazing foods are prepared. What more can I ask for? Every year, traveling is always on my calendar and agenda. When I travel, the most important thing is location, where to eat, and prices. Watching â€Å"Diners, Dive-Ins, and Dives† helps me know where I can go to eat when I’m out of town and help me save money. The thing that is so interesting when I watch Guy Fieri’s show is that anything that I crave for at home, I can make for myself if the restaurant is not around. The show taught me how to cook delicious foods within my price range. Watching the show helps me plan any road-trips much easier. It doesn’t matter where I travel, Guy Fieri can always refer me to a good place to dine.